Introducing Fudds Prime(TM) from Fuddruckers

Fuddruckers Privacy Statement – Effective As Of September 30, 2009

Fuddruckers provides this Privacy Statement to tell our customers and interested persons what information about you we collect, how it is used, and how it is protected. This Privacy Statement applies to all websites and domains owned and operated by Fuddruckers’ holding company, Magic Brands, LLC including Fuddruckers and Koo Koo Roo restaurants.

Information Collection: Customers

We collect information from visitors to our website or customers at our restaurants in several ways. We collect information from you when you complete a signup form (a) in a participating restaurant, or (b) by registering online through our website.

The type of information we collect can vary depending on where you are on our site. Typically, we collect “contact information,” such as your name and physical or email address, telephone numbers, or other way of contacting you. For example, if you register for our Fudds Club, we will ask you to provide us with your contact information. We use this information to contact you.

Some places on our website may also ask you to provide additional information about you, such as the month and day of your birth Some places on our website will also give you the option to provide “demographic” information (such as your gender and zip code) to us. We encourage you to submit this information so we can provide you a more personalized service, but if you choose not to provide such demographic information, you may still use other features of our website.

You may also see an opportunity to provide your cell phone number during the sign-up process, through a separate email, or by other means such as signing up via text. By providing us with your cell phone number, you are giving us permission to send you text (SMS) messages on your cell phone. Usual charges will apply to such messages.

Uses of Customer Information

Fuddruckers will use the information that you have provided to contact you. For example, we may use it when responding to email support requests and other direct requests for information from us. We may also use this information to contact you with offers, newsletters, contests, updates, special promotions, and similar information which you have expressed interest in receiving.

Information Sharing and Disclosure

Fuddruckers will not rent, sell or otherwise provide the information that you provide to us to third parties for their own marketing purposes.

We contract with other companies to provide data entry and related website and marketing services to help us manage our website and provide the features that you may request. For example, when you sign up for the Fudds Club, we share your enrollment information with our data entry company. Such companies have access to your information only to provide these services to us and we prohibit them from using your information for any other purpose. Additionally, we may share your information with our franchisees.

Sometimes, when we offer a promotion, we may use a third party vendor to fulfill promotions. Such a vendor may use your information to fulfill the promotion, but we prohibit it from using your information for any other purpose.

In the event of a sale of our business, Fuddruckers may transfer all or substantially all of its assets or operations to another organization. In so doing, we may disclose information we have collected from you to the buyer so that it can continue to provide services to you. We will try to require the other organization to be bound by this policy.

Surveys or Contests

From time to time we may provide you the opportunity to participate in contests or surveys. Participation in these surveys or contests is voluntary. If you participate, you will be asked to provide certain information from you such as contact information, demographic information (such as zip code) and personal preference information (such as your opinions). We use this information to better understand our customers or to administer the contest itself. You always have a choice whether or not to disclose this information, although in some cases not disclosing the information may mean that you choose not to participate in the contest or survey.

Fuddruckers may use a third-party service provider to conduct these surveys or contests. Where we do, that company is prohibited from using the information that you provide or any other information about you for any other purpose.

Opt-out/Unsubscribe

If you no longer wish to receive our communications, you may opt-out of receiving them by following the instructions included in each communication or by emailing us at privacy_ques@Fuddruckers.com, please include your email address and/or cell phone number in the message along with the client you wish to unsubscribe from as well as write the word, "unsubscribe" in the subject line. Alternatively, you may contact us at: Fuddruckers Inc, Attention: Privacy Dept., 5700 Mopac Expressway South Suite C300, Austin, Texas 78749.